CLIENT AgencySmart
DATE June 2019
SERVICES PROVIDED
- WEBSITE DEVELOPMENT AND REDESIGN
- MARKETING SERVICES
- CORPORATE IDENTITY
- CONTENT MARKETING
- POINT OF SALE DISPLAYS
- APPAREL
- EXHIBIT/TRADE SHOW BANNERS
- SEO
The Goal
AgencySmart, a work management firm, came to aha!agency for a modern company logo and a consistent brand identity. The goal was to carry that identity across its website, printed materials, signage and trade show presence.
We developed a refreshed logo, color palette, visual language and photographic style as part of the brand’s repositioning. The project connected branding and graphic design with website design and development, giving AgencySmart a coordinated look across customer touchpoints.
The only thing worse than being blind is having sight but no vision.
- Helen Keller
Building The Concept
aha! redesigned the entire brand's look and feel; launching a new website which reflects the company’s foundation, personality, and unique offerings was just the beginning.
In an ever-evolving market, it can be challenging to maintain a fresh and modern and upscale image.
The rebranding was a key factor in building AgencySmarts additional business. Since the launch of their new website, they have been able to connect with new, prospective clients. The feedback they have received from their present customers has been epic.
Challenges, Goals, & Solutions
In addition, aha!agency developed a new slogan. Work Smart…AgencySmart, which has been carried through on all their promotional collateral and communication efforts. Working with AgencySmart has directly increased its client base and ultimately increased their bottom line. Standing apart from your competitors, showcasing their expertise, and increasing brand awareness are all ways to increase profits…and we did it!
Beyond the Website Launch
Following the website launch, aha!agency supported AgencySmart with printed marketing materials and video production. The project also included planning for SEO, pay-per-click advertising and email marketing.
Looking for a more consistent brand and website? Talk with aha!agency about your project.
