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This is information that we believe will help our clients and potential clients understand how we approach advertising, marketing, web design, SEO, and more. We hope you find the articles worthwhile.

Reviews on Google

How To Create A Link To Your Google Reviews in 2020

Getting Reviews On Google As we tell our clients, for local businesses, Google My Business reviews are key. This is also what lays the foundation for you to show in the Map Listings (MapPack). Reviews are one of the first things that show up when someone Google’s your business name or, sometimes even your products/services…

nurture

Nurture Your Present Clients

Nurture Your Present Clients As business owners, we can expend a tremendous amount of time and energy trying to land new clients/accounts. Many don’t realize that it can cost significantly more money and time to obtain new clients. That being said, how about looking at your present client list and start nurturing what you already…

marketing vs inhouse-

Hiring an In-House Marketing Specialist vs. Outsourcing Your Marketing Needs

Hiring an In-House Marketing Specialist vs. Outsourcing Your Marketing Needs Many companies around the world find themselves facing this dilemma. Your company, or you, have concluded that you need help with marketing and need to determine the best way to handle it. For many, the first reaction is to hire someone to do marketing for…

keyword research

What Is Keyword Research?

What is Keyword Research? The first step in performing Search Engine Optimization is keyword research. Two of the landmines we find our client shave is that they get lost in industry lingo or wind up battling industry giants that are a real challenge to try to beat. We want to introduce you to some of…

blog writing

Why Should I Blog?

Why should I blog? It is a necessity to blog on your website. Regardless of the kind of site you have, be it an eCommerce site, a small business site, or a portfolio, you need to at least occasionally blog. Blogging is the best thing you can do for Search Engine Optimization, (SEO), but it…

Website Accessibility

ADA Compliance Is Now A Requirement For Websites

ADA Compliant Web Development In New Jersey ADA Compliance Is now a requirement for websites Based on the current trends, we think website accessibility lawsuits will not only continue but will continue to increase in volume Grow Your Revenue with aha! today Name* Email* Phone Number* CAPTCHA NameThis field is for validation purposes and should…

search intent

Let’s Talk About Search Intent

Let’s talk about search intent If you read our blog regularly or have spoken to us about driving traffic to your site, you know that SEO a critical path to making your site, and therefore your business more successful. When your site ranks well on Google, more people will be attracted to your site. Almost…

social media and business

Social Media and SEO

Social Media and SEO Like it or not, social media is a necessary part of almost any marketing strategy; more importantly, it is a critical part of any good SEO strategy. Social media continues to grow in popularity, which means Google and other search engines can’t ignore them. That being the case, you probably shouldn’t…

Wordpress Updates

The Importance of WordPress Updates

The Importance of WordPress Updates WordPress is an open-source software. There is an incredibly large community of contributors working endlessly to improve it. This kind of development is important for keeping WordPress fast and secure.  It also means that each month is at least one, and sometimes multiple updates. Just like any piece of software,…

Pay-Per-Click-aha2

Pay-Per-Click Advertising Overview

What is Pay-Per-Click Advertising? Pay-Per-Click Advertising also referred to as PPC, used to attract visitors and drive traffic to websites. The name describes the way that you pay for this kind of advertising. Whenever a user clicks on an ad and is redirected to the link’s landing page, the advertiser pays the publisher for that…

customers-users-color-wheel-6231

Digital Marketing vs Digital Advertising: Which Do You Need?

Digital Marketing vs Digital Advertising:Which Do You Need? You and your customers know that your company kicks-ass, but you need more people to figure that out. You are overwhelmed by the options, and often the advice, you get. Digital advertising and digital marketing are two of the options available to you. But which is best…

WHat is SEO?

What is SEO? and How It Works for Small Businesses?

What is SEO? and How It Works for Small Businesses? We’ve created this SEO guide for you as an introduction to Search Engine Optimization. For businesses that are just looking to build a website or need a complete a website redesign, search engine optimization, or SEO can feel a bit intimidating. We want to make…